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People, Words and Pictures (PWP) Ltd is an award-winning public relations consultancy, run by Jonathan Cross.

Services

Are you looking for?

  • Communications strategy development
  • Board-level consultant public relations advice and guidance
  • Reputation management
  • Internal communications
  • PR campaign planning
  • Content development
  • Copywriting
  • Photography
  • Website / blog / social content
  • Media PR
  • Marketing materials
  • Corporate publications including annual reports
  • PR education and training

Megaphone iconContact PWP today for a free initial consultation

Clients

What clients say...

“I worked with Jonathan when he supported me in writing a report from the Social Care Covid-19 Taskforce, which I led, published by the Government in September 2020. In a highly pressurised environment, where a lot rested on the report, Jonathan demonstrated how able he is. He worked to get the job done with very tight timescales. This allied to his considerable writing skills and calm, considered approach made him a pleasure to work with.”

Sir David Pearson
Lead for the Social Care Sector Covid-19 Support Taskforce

“Jonathan is a key member of the PR Academy tutor and assessor team. He can be relied on to hit a deadline without fail and he is extremely supportive of the students learning with us.”

Ann Pilkington
Director, The PR Academy

“Jonathan has a unique ability to fashion complex concepts into simple and highly accessible messages. He combines his in-depth sector knowledge with a pragmatism and flexibility. Whenever I work with Jonathan, I am always confident that we’ll get the best job done.”

Lucy Dadge
Director of integration, NHS Nottingham and Nottinghamshire

“Regardless of the challenge across the health and social care landscape, we’re always impressed by the way Jonathan is able to interpret the task and the ability to portray a positive product with such excellent content production.”

Susan Spray
Careers Team at Joined Up Care Derbyshire

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Jonathan Cross has won three freelancer of the year awards from the Chartered Institute of Public Relations (CIPR) Midlands.

He has previously been named freelancer of the year by the Association of Healthcare Communications and Marketing and led his team to communications team of the year in those awards.

Jonathan Cross headshot

About PWP

People, Words and Pictures was established in 2008, based in Nottingham, and has worked with more than 50 clients - local, national and international - to date.

The registered limited company has full public liability and indemnity insurance and is VAT registered.

An introduction

Jonathan Cross, PWP director, is a Fellow of the Chartered Institute of Public Relations (CIPR) and Founding Chartered Practitioner. He regularly assesses candidates wishing to become chartered and is an exam marker on public relations courses. He is the tutor lead for the PR Academy’s Foundation Award in Public Relations course.

Jonathan worked on local and national newspapers before beginning his career in public relations in the ITV press office. His last in-house role, prior to setting up PWP, was as communications director for the NHS in Nottingham.

Jonathan provides strategic communications counsel and operational delivery including the production of editorial and digital content to clients across the UK and overseas.

Megaphone iconContact PWP today for a free initial consultation

Case studies

Mental wellbeing commission report cover
Pearson Commission on health and wellbeing in the NHS

Communications oversight of the Pearson Commission, set up to investigate the health and wellbeing of NHS staff, led by Sir Keith Pearson, with the final report formally launched by the Secretary of State for Health and Social Care. The project included attending all committee meetings, nationwide site visits, the production of all editorial and accompanying report photography.

Coronavirus illustration
Department of Health and Social Care review of Covid-19 in care settings

Post-pandemic, the Government commissioned a Social Care Sector Covid-19 Support Taskforce to understand how best to reduce the risk of coronavirus transmission in the sector. Editorial oversight of the report was undertaken, liaising with the taskforce lead, for a report submitted to the Minister of State for Care.

Leading large scale change case study
NHS England Sustainable Improvement - Leading Large-Scale Change in the NHS

The Leading Large Scale Change guide, edited by PWP for NHS England's Sustainable Improvement Team and NHS Horizons, became one of the most popular website destinations on the NHS England website. In the months post-launch, the document was downloaded more than 2,500 times, attracting widespread praise across NHS communities.

Man at Pride Park Stadium with caption: I take pride in my health
Video commission for learning disability and autism services – annual healthchecks

A video was produced for the NHS in Derbyshire on their YouTube site to promote the uptake of annual health checks for people with learning disabilities and/or autism. The video, shot over two days at six locations, starred individuals with learning disabilities to convey the key messages.

Adult and child at a tree planting day
Updating the National Forest website

An internal brand and content review in 2023 led to the National Forest, a 200-square mile forest right in the heart of the country, overhauling its website content, requiring hundreds of woodland and local attraction listings to be revised.

Research consulting location shot
Decade anniversary event for university-based consulting company

In support of Research Consulting's tenth anniversary, PWP provided PR and event planning. Activities included media publicity, blog writing, event planning and on-the-day photography. Research Consulting works with universities, research funders and organisations worldwide on improving research practice and application.