Recent blog posts

In January 1996 Bill Gates wrote an essay titled ‘Content is King’ published on the Microsoft website. More than 20 years later, Gates is still right, both in terms of the importance of quality web content, and how the communications industry is reliant on the attractiveness of content. 

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The Chartered Institute of Public Relations (CIPR) runs an assessment programme for individuals who wish to demonstrate they can meet the required standard of professional distinction.

In recent years the format of the assessment has changed and CIPR members are now meeting at assessment venues in London, Manchester, Glasgow and Wales for a rigorous test of their PR skills, knowledge and practice.

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What better way to round off the year than a black tie night out celebrating at the ‘Oscars’ of your industry, glass of cheap table wine in one hand and a framed certificate in the other?

But how can you achieve this recognition? Read the PWP blog on how to write a winning awards entry.

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How does a chimney sweep distinguish themselves from their less equipped competitors, how does a clock repairer show their skills are keeping pace with the passing of time, or how does a surgeon prove their knowledge is cutting edge? Professionals in all walks of life demonstrate these attributes in the same way that a public relations practitioner proves that they are among the best in the business – they seek out industry accreditation of their knowledge and skills.

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Writing for the web is similar to many other forms of writing. You need to tell an engaging story and to encourage readers to want to find out more. The content needs to be clear and understandable. It needs to resonate.

However, when writing web content you also need to bear in mind other factors.

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What links the commander of a nuclear submarine steering his craft through the murky sea depths in the 1970s to the on-shore world of healthcare communications? Very little you might think. You’d be wrong.

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Today sees the launch of the new People, Words & Pictures website. It is the third revision of the PWP website since the business launched in 2008 and has been designed to build on aspects of the new PWP brand. The new brand incorporates a revised logo, providing a bolder, more robust look. The key corporate colours have been retained. The website has been launched but is still a work in progress and will be refined over coming weeks. If there are things you like or dislike, or have any other comments, please email jc@pwpcomms.co.uk - thank you.

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There is an old adage in media circles that ‘dog bites man’ is not news but ‘man bites dog’ is. If we take this into a healthcare setting, ‘NHS cures patient’ is not news but ‘NHS harms patient’ invariably is. The NHS sees millions of people every day, the huge majority of these consultations working well, without incident. The one or two cases in which care goes wrong are, through generally accepted news values, worth the attention they duly receive. But what should you do as a senior leader within the NHS when things go wrong, and just as important, how do you work to prevent those high profile incidents occurring in the first place?

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Let me introduce the award-winning Nottingham public relations consultancy that can raise your profile and meet all your communications needs.

PWP pdf

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As crisis after crisis hit the beleaguered NHS while the country edged its way to the turn of the Millennium, and as the print media began to welcome in its digital cousins, the New Labour health service began to attract new waves of interest. Huge increases in funding brought with it even bigger increases of public expectation and consequent media reporting. NHS organisations across the land - as health authorities morphed into primary care groups, which changed again into primary care trusts - realised the need to bring in dedicated communications support.

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Here's the newly released Social Media best practice guidelines from the Chartered Institute of Public Relations (CIPR). Advice for employers and social media measurement all included.

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This was emailed to me today. A rather splendid list of nonsense from the corridors of uncertainty within the NHS.

Among the marvellous gobbledygook is this foot-in-mouth masterpiece from Cheshire Warrington and Wirral Commissioning Support Service: “Building in equality and risk impact assessments the options are taken through a process to arrive at the content for an output based specification and benefits foreseen as a result of the implementation.”

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The following text is a genuine newsletter update (12.4.13) from NHS Networks - a body "formed  in 2005 to promote the development of networking in the health service, NHS Networks is a free resource dedicated to help people get together to share ideas and improve the health service for all those who work in and use it."

Those who have been involved in running, managing or communicating the business of the NHS in recent times will be able to afford themselves a smile....

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A recent photography commission saw PWP carry out stills and video filming of the installation of a new sculpture commissioned for the new Institute of Mental Health building at the University of Nottingham. Images from the sculpture delivery and installation day can be seen on the PWP Flickr page. More information on the sculptor, Ekkehard Altenburger can be viewed here.

Sculpture photography
Tagged in: Photography Sculpture
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The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.



Here's an excerpt:
The London Olympic Stadium is 53 meters high. This blog had about 660 visitors in 2012. If every visitor were a meter, this blog would be 12 times taller than the Olympic Stadium – not too shabby.

Click here to see the complete report.
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The vision by PWP Communications

New conference photography is now available on the PWPComms Flickr photostream.

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IMG_3674 copy by PWP Communications


A collection of images from the London 2012 Olympic Games have been posted on the PWP Flickr site: www.flickr.com/photos/pwpcomms/

They include photographs from Earls Court, the Riverside Arena and the Olympic Park.

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If you are heading off to Stratford, East London, this summer in search of the Olympic Park, head to a massive shopping centre, Westfield, which obscures its approach, and trail past endless over-size shops, to emerge like a retail marathon runner, into yet more shops, where you will glance the Olympic Stadium at the far end of a vista of restaurants. Like the circuitous route of the Olympic flame around Britain, my direction-finding in Stratford was a little haphazard, but after 20 minutes I had ended up pretty much where I began but this time in the right place. I was outside Team GB House, home of athletes and families during the Games, and this week host to a drinks reception of the official BT Olympics Storytellers. It was  a chance to swap stories of creative endeavour and share a sense of pre-Games excitement, with a high-up vantage point over the Park and the shopping centre maze below (see picture above). I have spent a year writing odd stories about the build up to the Olympics on the site including a tale of cycling intrigue on the highways of Britain in April, on a bike journey from Nottingham to Devon. It's been fun and I would like to thank the Storytellers team for the online platform in which to share these stories. My best wishes to all the other Storytellers who have taken part in this venture and I hope the profile will allow others to continue their successful creative work.

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Pictures of the Olympics 2012 torch relay through West Bridgford and Nottingham are now on the PWP Flickr page. As an official BT Olympics Storyteller, you can also view stories on the build-up to the Games on the Olympics Storytellers website. 28 days to go...

Olympics torch relay

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