Health PR

PWP has a healthy client list having worked with more than 20 healthcare organisations. As a former NHS communications director, Jonathan Cross has an unrivalled knowledge of healthcare issues.

Clients have ranged from NHS commissioner and provider organisations to a business supplying IT solutions in the healthcare sector. PWP has worked with clients across the East Midlands on all aspects of their communications, from re-modelling whole communications departments to effective engagement strategies, campaigns and copywriting.

Environmental PR

We love recycling, vegetarian food and walks in the countryside - that’s why we’re always delighted to team up with environmental charities such as Nottinghamshire Wildlife Trust or corporate groups involved in sustainability.

We’ve helped clients with photography, event reports and designed publications – all on environmentally-friendly paper of course.

Sport PR

The 10-year journalism career of PWP director Jonathan Cross included sports reporting on local and national newspapers, from The Sunday Mirror and Daily Express to a spell as assistant sports editor on the Nottingham Evening Post.

He has also promoted events for ITV including football European championships and the rugby world cup. We’re always keen to talk to sports players and organisations about how they can manage their reputations and gain top spot on the publicity podium.

Education PR

We’ve helped world-leading researchers promote their work to the widest possible audiences and supported higher education providers fill up places on cutting edge courses. We’ve worked with a University of Nottingham institute for many years, producing annual reports, business plans, videos, web content, social media updates, newsletters and marketing products.


“I have had the pleasure of working with Jonathan for the past five years, in his role providing communications support to the Rushcliffe Business Partnership. Jonathan excels at this role and he has consistently impressed me with his ability to bring together the right people by his understating of our target audience. He is methodical, organised and very creative. His ability to connect people and inspire the audience is an invaluable asset to our partnership and he is driving force behind our communication strategy.

"Whilst working at local and national NHS organisations, I’ve engaged Jonathan and PWP’s expertise and services on a number of occasions. From photography to copywriting he’s a very reliable partner who brings a fresh sense to all communications activity and consistently delivers the highest quality outputs. It’s a contact I know I can call on for creative and professional support.

"We always enjoy working with Jonathan. He supports us with the assessment of student work which is always thorough, accurate and – importantly – on time!"

Ann Pilkington, director, The PR Academy

"Jonathan produces excellent copy. He is quick to grasp a brief and just gets on with it. Reliable, a pleasure to work with and great value."

Julian Patterson, director of marketing and communications, Primary Care Commissioning (PCC)

“Jonathan’s support, input and advice has been invaluable to the development of the team and a key factor in our highly successful track record. Most importantly, Jonathan does what he says he is going to do and he always does it well.”

Jo Yeaman, former director of corporate affairs, NHS Leicester City and chair of the Association of Healthcare Communicators and Marketing

Since setting up in 2008, PWP has worked with a large number of clients on everything from one-off commissions to long-term contracts. The following client list demonstrates the diversity of working relationships.